ABOUT THE PROJECT
This project was executed in order to encourage fairmont.com site users to stay on the site to complete their destination research. We wanted to be able to provide guests the opportunity to explore not only the hotel but also the surrounding city.
I was the project lead which involved me working with 80+ hotel teams along with our regional teams in order to create this new section on fairmont.com.
I view this project as a great success because not only are we fulfilling the goal of keeping the customer on fairmont.com but we also cut major vendor costs.