BACKGROUND
Ravel by CF is a digital innovation hub backed by Cadillac Fairview. Our team’s mission was to help physical retailers attract and retain customers with digital products and technology that makes every trip to the mall an easier, smoother, more personalized experience. The primary purpose of this website is to give Ravel a face and identity, to drive awareness of the Ravel brand & secure new business partnerships.
PRODUCT
A B2B marketing website for the Ravel brand.
APPROACH
Working with an external branding agency and external web development team, I led the following activities:
- Vendor management- Agile rituals (sprint planning, standups, retros, demos)
- Business, technical and analytics requirements
- Design feedback
- Stakeholder feedback
- Content creation and management
- Photoshoot coordination
- UAT
- Launch plan
RESULT
The Ravel website became an acquisition and awareness channel for the business development team.