ABOUT THE PROJECT
Cadillac Fairview launched a digital arm known as Ravel by CF. The first commercialized product we launched nationally across Canada is LiVE by CF - an app that allows shoppers to search for products, view offers, save favourites and get directions within CF mall locations. I was tasked to work with an agency to build an app microsite in order to promote the LiVE by CF app. Instead of working with an external vendor I decided to build the website myself. I have a good working knowledge of Javascript, CSS, and HTML5 and have worked as a freelance web developer in the past. I thought this would be a good opportunity to dust off my coding skills.
Result: the microsite was a great acquisition tool for the Marketing and PR teams to direct web traffic to learn about the app with a CTA to download the app.